Post about "google"

7 Google Tools For Any Marketer

We all know that Google is a powerful marketing tool and a phenomenal search engine. Any marketer worth his salt will tell you that the goal for their online marketing division is to dominate Google. What does that really mean, though? Are we just trying to show up when someone types in a relative keyword phrase for our business? We all know that search engine optimization is hot, and that Google is the place where everyone wants to be. Unfortunately, though, a lot of marketers don’t realize that there are many other programs that Google has, which have very different functions, to assist them with their online marketing efforts. Here is a list of all of the available Google tools, at the current moment in time, which you can use to jumpstart your online marketing campaigns.Google AdWords – Anyone who knows anything about phrases like CPC (Cost Per Click), PPC (Pay Per Click), CPM (Cost Per Impression), Banner Ads, etc. should know a little bit about AdWords. There are two main networks within the AdWords program: Content/Display and Search. The Content/Display network allows you to post banner ads/graphics on partnering websites that are relative to your content. The Search network allows you to write/display a variety of ads and link them to relevant keywords. When someone types in these keywords, your ads display. It is an extremely powerful program that definitely has a bit of a learning curve, however, once you’ve mastered it, you can do amazing things!Google Docs – Think of Google Docs as an internet-based Microsoft Office. You have all the same types of documents (i.e. Word Document, Spreadsheet Documents, etc.), but the beauty is that these documents can be shared with other people. It doesn’t stop there… these documents are live creatures! You can literally watch live edits being made to the documents in real-time. This is extremely powerful for coordinating schedules or brainstorm sessions.Google’s Keyword Tool – There are two versions of this tool. One if for users with an AdWords account and one is a free version. Both versions are equally powerful, and allow you to search for keywords that are typed in by other users to get to sites like yours. You can easily compile a list of relevant keywords, their search volumes, how much advertisers are paying per click, and much more data. This can help with both your paid (i.e. PPC) or your free (i.e. SEO) efforts.Google Alerts – This is another great tool to stay up-to-date with news in relation to keyword phrases. Many people set up alerts for their own company name, their competitors’ names, and their industry terms to see when people are using these keywords in their content.Google News – A great place to stay up to date with industry-related news. You can see what topics are being thrown around and it’s a powerful tool to help you generate content for your own marketing efforts.Google Reader – Google reader is an amazing time-saving tool. You can use it to filter through all the content you don’t want to read about, and show only content that you’ve asked to be shown. Subscribe to blogs, websites, etc. and type in the keywords or phrases you’d like to stay up-to-date with. Whenever these sites release information regarding that keyword or phrase, you’ll have that content presented to you in an orderly fashion.Google Places – An extremely powerful marketing tool that enables people searching Google, to see all types of content related to your business. It will automatically show your location within Google Maps, and it appears towards the top of the page with search results automatically. Google Places uses location information from your computer to display local business results. Browsers can see your hours of operations, photos, your website, reviews, the types of credit cards you take, and much more! Many people use Google Places to appear at the top of the page for search results, especially small, local businesses. If you haven’t claimed your Google Places page yet, you should do so immediately.